Role Objectives
As a Lead Product Manager, I drive a shared product vision and strategy, rooted in customer needs. I oversee product roadmaps and guide end-to-end development, launching and iterating on new features swiftly. Leveraging data and insights, I continuously improve products, communicating clearly with stakeholders at all levels. I exemplify best-in-class product management practices, ensuring excellence in every aspect of product development.
Roles & Responsibilities:
Establish a shared product vision and strategy for growth, focusing on acquisition, performance marketing, and lifecycle automation.
Own and define product roadmaps, ensuring alignment with business objectives and cross-functional teams.
Guide end-to-end product development, from ideation to execution, collaborating with engineering, design, and marketing.
Launch new growth initiatives, experiment rapidly, and iterate based on performance data.
Develop and execute data-driven user acquisition strategies, leveraging paid media, organic growth, and referral programs.
Partner with marketing to optimize performance marketing channels (Google Ads, Meta, TikTok, programmatic, etc.) to improve CAC and ROAS.
Optimize landing pages, onboarding flows, and conversion funnels through A/B testing and experimentation.
Own and optimize the MarTech stack to enhance growth capabilities.
Ensure end-to-end data tracking, analytics, and attribution modeling to measure growth impact accurately.
Design and execute lifecycle marketing campaigns (email, push, SMS) to increase activation and conversion.
Design and implement growth loops to drive organic referrals, virality, and repeat usage.
Experiment with gamification, social sharing, and incentives to accelerate user acquisition.
Optimize product touchpoints to create habit-forming experiences and network effects.
Define and drive the acquisition roadmap, aligning stakeholders across product, marketing, data, and engineering.
Lead and own the execution of the acquisition strategy.
Report on growth performance, key metrics, and business impact to executive leadership.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS
5+ years of experience in growth product management, growth marketing, or performance marketing.
Deep expertise in acquisition, conversion funnel optimization, lifecycle marketing, and paid media efficiency.
Hands-on experience with growth tools (Braze, Segment, Adjust, Firebase, Google Analytics, etc.).
Proven track record of scaling acquisition and optimizing growth loops through experimentation.
Strong analytical mindset, with experience in A/B testing, attribution modeling, and marketing analytics.
Excellent leadership and cross-functional collaboration skills.