As an Assistant Brand Manager, you support the overall brand strategy and assist in managing the P&L, financial
analysis, and campaign briefs. You monitor brand performance, gather customer insights, and collaborate with commercial teams to drive growth and optimize portfolio performance.
Roles & Responsibilities
● Assist in the overall Breadfast Kitchen brand strategy across multiple categories leading and supporting new
product introduction, portfolio optimization, commercial performance management, activation, P&L as well
as communications
● Assist in managing the P&L and conducting financial analysis to improve sales and profit performance as
well as take responsibility for brand budgets, ensuring most effective use of spend
● Monitoring multiple internal and external brand performance metrics and communicating knowledgeably and
rapidly reasons for brand’s performance to a variety of stakeholders
● Gathering inputs from customers and research to recommend corrective actions and improvements for
specific categories/initiatives
● Assist in monitoring market and competitor performance, translating data into meaningful and actionable
insights
● Assist in leading campaign briefs and digital marketing activities (in-app, promotions,) alongside the central
marketing and commercial teams
● Working closely with commercial initiatives to drive growth across white-space opportunities.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS
● Bachelor's degree
● 1-3 years of brand management experience in a fast-paced environment
● A proven track record of growing brands through data-informed & creative strategies and tactics
● Flexibility/Adaptability
● Problem solver and critical thinker
● Excellent analytical and problem-solving skills
● Excellent written English and Arabic