Role Objectives:
Roles & Responsibilities:
Launch & Execute in-app advertising campaigns across various verticals, ensuring campaigns are properly configured, targeted, and optimized.
Investigate and resolve “oops” incidents such as misconfigured ads, budget overspends, or incorrect targeting.
Monitor advertising campaigns across the app to identify errors, inconsistencies, or anomalies.
Create new advertising assets for in-app campaigns in collaboration with product and tech teams.
Collaborate with cross-functional teams including marketing, product, and data analytics to implement corrective actions.
Maintain and update documentation of common errors, resolutions, and best practices.
Analyze trends in ad errors and provide recommendations to prevent future issues.
Compile and connect end-of-campaign reports, analyzing performance metrics and providing actionable insights in collaboration with advertising specialists.
Support the development of automated solutions and dashboards to streamline error detection and reporting.
Communicate effectively with stakeholders to provide clear updates on incident resolution and impact.
Required Education, Knowledge, And Skills:
Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
3 - 5 years of experience in advertising operations, e-commerce, or digital marketing.
Strong analytical skills and attention to detail.
Proficiency in ad platforms (Ads, in-app ad management systems) and analytics tools.
Experience with troubleshooting and resolving operational issues.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment.
Knowledge of programmatic advertising or mobile app monetization strategies.
Experience with data visualization tools.
Familiarity with A/B testing and campaign optimization techniques.