Role Objectives
As a Lead Product Manager, I drive a shared product vision and strategy, rooted in customer needs. I oversee product roadmaps and guide end-to-end development, launching and iterating on new features swiftly. Leveraging data and insights, I continuously improve products, communicating clearly with stakeholders at all levels. I exemplify best-in-class product management practices, ensuring excellence in every aspect of product development.
Roles & Responsibilities:
- Establish a shared product vision and strategy for growth, focusing on acquisition, performance marketing, and lifecycle automation.
- Own and define product roadmaps, ensuring alignment with business objectives and cross-functional teams.
- Guide end-to-end product development, from ideation to execution, collaborating with engineering, design, and marketing.
- Launch new growth initiatives, experiment rapidly, and iterate based on performance data.
- Develop and execute data-driven user acquisition strategies, leveraging paid media, organic growth, and referral programs.
- Partner with marketing to optimize performance marketing channels (Google Ads, Meta, TikTok, programmatic, etc.) to improve CAC and ROAS.
- Optimize landing pages, onboarding flows, and conversion funnels through A/B testing and experimentation.
- Own and optimize the MarTech stack to enhance growth capabilities.
- Ensure end-to-end data tracking, analytics, and attribution modeling to measure growth impact accurately.
- Design and execute lifecycle marketing campaigns (email, push, SMS) to increase activation and conversion.
- Design and implement growth loops to drive organic referrals, virality, and repeat usage.
- Experiment with gamification, social sharing, and incentives to accelerate user acquisition.
- Optimize product touchpoints to create habit-forming experiences and network effects.
- Define and drive the acquisition roadmap, aligning stakeholders across product, marketing, data, and engineering.
- Lead and own the execution of the acquisition strategy.
- Report on growth performance, key metrics, and business impact to executive leadership.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS
-5+ years of experience in growth product management, growth marketing, or performance marketing.
-Deep expertise in acquisition, conversion funnel optimization, lifecycle marketing, and paid media efficiency.
-Hands-on experience with growth tools (Braze, Segment, Adjust, Firebase, Google Analytics, etc.).
-Proven track record of scaling acquisition and optimizing growth loops through experimentation.
-Strong analytical mindset, with experience in A/B testing, attribution modeling, and marketing analytics.
-Excellent leadership and cross-functional collaboration skills.